PHAT BELLY BRANDING
Phat Belly is an Asian Fusion restaurant idea that my mom would like to pursue in the future. I took her ideas and made them into a full brand. This brand represents a small Vietnamese family owned business. Together, our family brings you delicious and authentic Vietnamese cuisines.
OBJECTIVE:
Creating a full brand of marketing for a future business idea.
KEYWORDS & COLORS:
Vietnamese, Asian, Restaurant | Teal, and Pink​
Products:
Food & Drink Menu, T-shirts, Signs, To-go Menu, Tabletop Menu,
To-go cup & bag, Chopsticks and Drink Glasses.
Sketch:
First, I started off with a simple sketch shown below.
Revised Logos:
After the sketch was shown, I proceeded to incorporate the revised name of the restaurant. Two different colored options were decided for the logo.
COLORS & FONTS USED:
#2cdbba
#000000
#de7f80
Active
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
PW Skriptt
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
​
abcdefghijklmnopqrstuvwxyz
T-shirt Design:
For a fun take on the logo I came up with the idea to use the Buddha logo and change the words to "YES I HAVE A PHAT BELLY". Appealing to a younger crowd, or people who love to give others a good laugh. Employees would also wear this shirt around the restaurants or at the food trucks.
Business Cards:
Business cards for the owners, and managers
at the Phat Belly Restaurants and food trucks.
Chopsticks:
Business cards for the owners, and managers
at the Phat Belly Restaurants and food trucks.
Specials Stand Sign:
This sign can be used to show the daily specials
at the Phat Belly Restaurants and food trucks.
ToGo Menu:
Customers can take these togo menus home for future reference
of the Phat Belly Restaurants food and drink menu items.
Food & Drink Menu:
Menus shown in a menu holder, to be put
on the tables at the Phat Belly restaurants.
Tabletop Menu:
Phat Belly restaurants will have tabletop menus
to show customers the daily specials.
Tabletop Menu:
Phat Belly restaurants will have tabletop menus
to show customers the daily specials.
Tabletop Menu:
Phat Belly restaurants will have tabletop menus
to show customers the daily specials.
Wine Glass:
This is a simple wine glass design
showing the restaurants logo.
Togo Cup & Bag:
Phat Belly restaurants will have these items for
customers to take home their leftovers, or drink.