VERVE SOLUTIONS INC. LOGOS

Verve Solutions Incorporated is a New York based company, specialized in cleaning Wi-Fi equipment on local trains. I was contacted because they were looking for a logo design for company T-shirts and to be used on marketing projects in the near future.

OBJECTIVE:

The company was trying to branch out into other parts of technology and telecom. Unsure of which direction to go in they gave me the freedom to create my own designs based on the information they have given me to work with.

KEYWORDS & COLORS:

Technology, Energetic, and Vibrant | Neon Green, Orange Yellow, and Blue

(They wanted the logo to give off the abstract feeling of technology.)

Applications Used:

To created all of the designs shown below I used Procreate for the iPad.

For the T-shirt mockups, I used photoshop on the Mac Desktop.

The Conceptual Development Process

In the beginning, I tried implementing cleaning supplies, trains, and give the logo technology aspects. After working through several variations of logos we decided to only use the Acronym "VSI" and the written out company name "Verve Solutions Inc.". Exploring other abstract technology logos that have been made, I started to formulate new ideas to show them.

Shown below are the different examples of logos that I first started off with.

Shown below are the different examples of abstract logos that I created after.

Once the clients reviewed my new logo revisions, they made a choice on which logo they all liked the best. Then they decided to keep only the neon orange color and add another version of the logo in a royal blue color.

Shown below are the two final logos chosen by the clients to use for their t-shirts.